Taste Is the New Moat
AI companies are opening coffee shops, designing limited-edition hats, and quoting French philosophers. The New Yorker calls it taste-washing. The founders calling it the future of business are not entirely wrong.
Google's Convergence
Google I/O 2026 had a hundred announcements. The most important one was a sentence Sundar Pichai dropped quietly. Search, Gemini, and AI agents are going to become the same product.
The Devil Thinks He's Won. He Hasn't.
Moritz Retzsch painted a chess game in 1831. A century later, someone finally looked at the board.
Europe's Default Audi
The A3 was the best-selling Audi in Europe last year. It invented the premium compact segment in 1996, and the formula still beats everything built to replace it.
Your Brain Is Lying to You About Dopamine
Picture this: you eat a piece of chocolate. It's warm, rich, melting on your tongue. You feel good. "That's dopamine," your friend says knowingly. Your doctor nods. The internet agrees. Harvard has a whole page about it. None of them are right.
Who Killed Spirit Airlines?
And Why One Tool Is the Endgame
